Bragg Gaming Group, a Toronto-based provider of igaming content and platform technology solutions for online and land-based gaming operators, has announced a partnership with RapidPlay, a game development studio from Brazil.
The Brazilian firm is recognized for its localized and “culturally relevant” online casino offerings designed for the Brazilian and Latin American audience.
Bragg is acquiring an equity interest in RapidPlay, the company revealed in a statement. The two parties are entering into an exclusive distribution agreement under "standard market terms."
This is all a component of Bragg's strategy aiming for a more expansionist approach in the regulated igaming market in Brazil, which started on January 1 of this year.
"Where the North American gaming markets were traditionally built on steppers, Brazil has a long history of Jogo De Bicho, later seeing significant success with 3×3 games paired with bonus games, and as of late, Crash games,” Sara Mosallaee, the Regional Director, Latin America market, for Bragg, told Casino.org in January.
“Players in both markets started out the same way, looking for simple games, but then players in the U.S. moved into more complex layered games, while Brazilians retained their interest in refined simple games.”
“The important part for suppliers is to offer that low entry level to players from Brazil, and allow them to reach bonus games, which may result in high jackpot wins,” she said then. “Games that do that have proven to be very successful.”
Under this new agreement, Bragg will provide RapidPlay’s complete content portfolio to its growing network of licensed igaming operators in Brazil. Titles created through the partnership will utilize Bragg’s Fuze proprietary technology, which includes real-time gamification, player retention features, and promotional tools.
"RapidPlay was founded to create genuinely Brazilian gaming experiences,” said Rafael Roos Bordignon, CEO and Co-Founder of RapidPlay. “Joining forces with Bragg gives us the scale and structure to do that with even greater impact. We’re excited to enter this next phase together.”
Bragg also has the opportunity to obtain a controlling stake in RapidPlay “if future strategic circumstances permit.”
According to H2 Gambling Capital, the Brazilian online casino market is anticipated to reach a value of USD $1.4 billion by 2025 and USD $3.7 billion by 2030. Bragg anticipates that the Brazilian igaming market could account for as much as 10% of the company's overall revenue by 2025.
"This partnership with RapidPlay is more than just an investment – it’s a strategic move that strengthens our differentiated local content proposition,” said Neill Whyte, Chief Commercial Officer, Bragg Gaming Group. “The studio combines creative excellence with operational efficiency, making it an ideal partner for our expansion efforts in the region.”
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