DraftKings customers can now obtain enhanced parlay odds through a new subscription service costing $20 monthly, as initially reported by Sportico.
Named DraftKings Sportsbook+, currently available only in New York, the subscription provides “Unlimited ‘Stepped Up’ Boost Tokens” that can be utilized for parlays and same game parlays within 30 minutes of subscribing. Participants can earn a maximum profit increase of 100% on successful parlays (11 legs or more).
DraftKings is the inaugural sportsbook to provide a subscription service. News reports indicate that the service was discreetly launched in New York on December 28.
In a declaration, the firm stated:
"The subscription service was designed to offer our customers an enhanced fan experience, creating more excitement and value to our extensive parlay offering.”
As mentioned in September, DraftKings CEO Jason Robins indicated he would explore different options to bypass areas with elevated sports betting taxes – such as New York, which has a tax rate of 51%.
In August, DraftKings suggested introducing a tax on successful bets in states with elevated tax rates but retracted the proposal within two weeks.
No updates from DraftKings regarding the launch of the subscription service in additional states. Ultimately, gamblers can place longer shot bets that may be more profitable. Parlay wagers are likewise a swiftly growing domain of profitability for sportsbooks, partly due to the bold marketing efforts by sportsbooks such as DraftKings, FanDuel, and BetMGM.
As reported by Flutter Entertainment, the parent company of FanDuel, more than 262 million ‘Same Game’ bets were placed worldwide in the final quarter of 2023 across Flutter’s major brands—nearly 75% higher than during the corresponding period in 2022.
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